Oscar Jacobson — Revitalisation of an iconic Nordic menswear brand

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Oscar Jacobson — Revitalisation of an iconic Nordic menswear brand

Valedo Partners · Valedo Partners

Valedo invested in Oscar Jacobson in 2008 to revitalise the brand and accelerate growth. During almost 10 years of ownership, the company was transformed into a modern, award-winning brand in the menswear affordable luxury segment. Initiatives included expansion into Norway, widened product collection (outerwear, knitwear), establishment of a fast-growing e-commerce presence, and new store network. Divested to Mellby Gård in June 2018.